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Importance of Meta Tags & SEO

The meta title and meta description tags are important that help optimize your website’s pages for better search engine rankings. The tags are also displayed as part of the search snippet in a search results page (SERP) and it gives an idea of the content that exists within the page related to the search query.

Ideal title length should be around 60 characters. Although title tags and meta descriptions don't count as a ranking factor, CTR (Click thru rate) is. Optimizing your title can increase your ranking which can impact the ranking.

• Include a target keyword on the page;
• target keyword in the beginning;
• be unique;
• Title should not exceed 60 characters in length;
• Meta Description should not exceed 160 characters in length;
• avoid the mistake of title and meta description are the same.

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